With the new kids scrambling to make their presence felt, the retailrajah Pantaloon Retail India Ltd. (PRIL) is not sitting quiet either. Pantaloon is planning to launch a prêt-a-porter brand, while Raymond, which debuted in the premium segment with its brand Manzoni recently, launched apparel made entirely from bamboo fibre to give consumers the very best style. With the flurry of activity in the segment, small wonder that the hopes and desires of the consumer are also on the uptake. In turn, the upwardly mobile Indian’s aspiration for style and panache will take these players places.
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Source:- IIPM Editorial
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