So would these belated “free” strategy work? Telecom analyst Safa Rashtchy, US Bancorp, shoots, “In most of the services like search and online shopping... brand loyalties have 
already been established. I doubt that AOL will be able to entice the customers towards its free services.” But the only two areas that AOL has a considerable command, are the same two areas that it currently ignores. In music downloads, though Yahoo has 23.2 million users, AOL, with a very close 22.2 million users, even leads Apple iTunes (which has 21.8 million users). But more critically, AOL’s map services are subscribed to by a gargantuan figure of 45 million users, which is an unbelievable 20 million users more than the second in line, Google.
For complete IIPM article click here
Source:- IIPM Editorial, 2006
Editor:- Prof. Arindam Chaudhuri
already been established. I doubt that AOL will be able to entice the customers towards its free services.” But the only two areas that AOL has a considerable command, are the same two areas that it currently ignores. In music downloads, though Yahoo has 23.2 million users, AOL, with a very close 22.2 million users, even leads Apple iTunes (which has 21.8 million users). But more critically, AOL’s map services are subscribed to by a gargantuan figure of 45 million users, which is an unbelievable 20 million users more than the second in line, Google.For complete IIPM article click here
Source:- IIPM Editorial, 2006
Editor:- Prof. Arindam Chaudhuri
