Our company is focused on the delivery business and our target customers are SEC-A and SEC-B families, in the age group of 25-35 years, where both husband and wife are working. And to target this customer, based on our core competency we have built our strategy on delivering as fast as possible. Today we deliver 1 million pizzas per month across the country within 30 minutes, and if at all we are not able to do so, then we make it ‘free’. World-class deliveries with the freshness locked (as it takes a shorter time for us to deliver) has been our main strategy to develop our brand.
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Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
For complete IIPM article click here
Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
