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You were perhaps taught this in school – geographically, which state lies in centre of India? Madhya Pradesh? Let’s make it easier – which is the largest state in terms of area? Madhya Pradesh, right?! Wrong!!! It’s been pushed to the ‘second’ position post the Chattisgarh split (and for your information, it’s been eight years since then!). Not that size really matters when it comes to gaining attention, but this state is also ranked ‘second’ as per the 4Ps B&M and ICMR Best Marketed State Survey 2008 (that is pure coincidence, trust us!). And thus lies MP, as the heart of the country (No wonder its state tourism punch-line is, “India ka dil dekho”).
So there you are – 308,144 km sq. of beauty and grandeur. Nonetheless, this sizeable land mass is not a favourite haunt for the mindful because of just the Ajantas and the Elloras. It’s not just about the mind-boggling landscapes or the serene waterbodies. It’s also got a lot to do with capitalism! Situated in a strategic landlocked location, MP has 5 states enclosing its boundary – the highest in the country. So, does this mean some luck with investments? Let’s take a sneek-peek into the list of companies who find investment a wonderful proposition in MP. While Mysore Cements has a plant at Damoh, BK Birla Group’s flagship company – Century Textiles & Industries Ltd. has a cement plant at Satna. Near Indore, it also has cotton yarns and denim production plants which are mainly used for export purposes. A Century Textiles official justifies the rationale behind the investment as, “The one factor that prompted us to come here was the very-friendly labour atmosphere existent in this state. Moreover, the kind of labour force available at the existent price levels is amazing!” Another prominent cement brand that has established a solid presence in MP is Grasim Industries Ltd. The AV Birla Group company, has a cement plant located in Jawad and a highly-profitable viscose staple fibre plant (VSF) in Nagda district.
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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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