IIPM fights meltdown, places 2300 students By Education Mail Bureau
Even we blinked... but then, figures don’t lie! TV ad volumes of telecom equipment declined 58% during Jan-March 09’ as compared to 2008. Telecom services did better, but even they saw a 7% decline in TV ad volumes. Telecom is one of the few categories still shining in the otherwise slowdown infected economy and so the figures did surprise. But come April (and IPL season), the surprise was wiped off our faces. The seeming lull was in fact, all about the storm ahead - and some fiscal prudence by marketers no doubt! Since April, television has been flooded by telecom marketers. The spots come in all shapes and sizes. If Vodafone’s zoozoos (with 10 spots, no less) have set the small screen afire with their antics; Aircel & Dhoni are busy peddling their ‘Pocket Internet’. Virgin Mobile is incorrigible with its ‘hatke’ messages and Reliance GSM is living it up with Hritik baba. Nokia and Samsung are also on a roll. Next quarter’s analysis is a foregone conclusion: Telecom & TV wrapped in a bear hug?
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Source : IIPM Editorial, 2009
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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