Particle of disaster that lurks...

The exposures to them are known to cause symptoms and diseases ranging from sore throat and allergy to cardio vascular diseases and even premature death. Continued exposure to SPMs and ground level Ozone are also known to cause asthma and weakened immune systems. The most dangerous version known as PM 2.5 (particulates less than 2.5 microns in diameter or 3.33% the size of human hair) are known to trigger even lung cancer and heart attack. Globally, the air quality monitoring and pollution control has fallen fl at vis-á-vis the particulate matters. The SPM limit has been among the highest in cities like New Delhi, Jakarta and Chongqing, where they have gone up to 325, 250 and 245 micro grams per cubic meters of air. The PM 10 levels in Kolkata, Seoul and Busan have similarly been at 110, 70 and 60 micro grams per cubic meters of air.

In this backdrop, the level of SPMs not only needs continued and constant monitoring, but also concerted efforts for controlling them. The first step in the process necessarily involves around informing the public about the SPM levels, if needed on an hourly basis. The next step though obvious is the harder one concentrating on creating effective channels for controlling the menace.

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Source:- IIPM Editorial

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What’s your India positioning?

Our company is focused on the delivery business and our target customers are SEC-A and SEC-B families, in the age group of 25-35 years, where both husband and wife are working. And to target this customer, based on our core competency we have built our strategy on delivering as fast as possible. Today we deliver 1 million pizzas per month across the country within 30 minutes, and if at all we are not able to do so, then we make it ‘free’. World-class deliveries with the freshness locked (as it takes a shorter time for us to deliver) has been our main strategy to develop our brand.

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Source:- IIPM Editorial

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It’s no more about just another TV set!

Clarifies Kapoor: “The global LCD market is estimated at 45 million units this year. In India, we expect the flat & slim TV market to be 1.5 lakh units, out of which, LCD’s would contribute to 75%... (Now) LCD prices are governed by the demand & supply dynamics of panels. With capacities increasing & technology progressing, the prices have to come down.” Oh... and if you’re waiting for Toshiba & Canon’s SED (Surface-conduction Electron-emitter Display) TV, supposedly one-up on existing technologies, then you had better wait up till the 2008 Beijing Olympics for its launch. The “idiot box” is surely undergoing a revolutionary metamorphoses!

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Source:- IIPM Editorial

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The roads to eternity

According to a series of World Bank studies, the road transport freight rates in India have been among the lowest in the world. If the travel time between two destinations is reduced because of a modern network of highways, the studies estimate that productivity will improve by at least 25% on an average in India.

Better highways and roads have also meant that companies are able to use trucks of much larger capacities to transport goods. Traditionally, Indian roads have been built to carry loads of up to 9 tonnes at the most on a single vehicle. With better highways now coming up, trucks with about 12 tonnes of capacity can be regularly used. That may not sound like much. But for a company, the ability to transport 30% more goods in a single consignment can do wonders to cost competitiveness!

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Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative