it’s not enough being a good candidate

The fact is that it’s not enough being a good candidate, just as much as the fact t h a t it’s not enough simply being a good product. You need to know your marketing extremely well to make it successful. The electoral marketing battle has to include all the tips and tricks strategically used while marketing products and services. From celebrity endorsements to malicious and attacking comparative marketing, direct mailers to internet campaigns, from emotional speeches to kissing underprivileged children, you need to do it all – and it doesn’t come cheap. That’s the price of democracy. The making of a President is actually nothing but the “Marketing of the President”.

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Source:- IIPM Editorial

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