Refer to the story ‘Assertive & Confident’ focusing on kids as customers today; while I appreciate the fact that kids wield a great influence on their parents and other decision makers, I would disagree on terming kids as the ultimate ‘customer’ per se (barring products for kids). The story would have been more value-adding had the article provided figures of the number of households with kids and a socioeconomic classification of the same. That would have provided readers with more matter to understand the influencing markets. However, I would also complement the initiative that yes, the trend of focusing on kids is quite loud and visible across various media vehicles, but not as customers as I’ve already pointed out, but the focus perhaps, is to acccentuate the influence of kids over decision making.
D K Prasad, Bangalore
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Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
D K Prasad, Bangalore
For complete IIPM article click here
Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
