Tuesday, September 04, 2012

Lesson #1: Don’t implement Panic Price-cuts during a slowdown; It kills the brand

Travel bags and retailing have never formed quite the blend that deserved a strong mention. But then, if Louis Vuitton – a traditional suitcase maker – could make the jump, why can’t others? Brands like Samsonite are attempting that, though. B&E catches up with Samsonite’s South Asia retail head, N. P. Singh, for inputs on current conditions and strategies

The plus point of the franchisee model is that it enables the retailer to have a pan-India presence. But there is the other side to this coin too. Malpractices by any franchisee can spoil the image of the retail brand. Add to this the dangers posed by reduced consumer spending. N. P. Singh, who heads the retail operations of Samsonite in the South Asian region, talks to B&E about the franchisee model in Indian Retail, the opportunities, the challenges faced so far and his expectations from the industry.

B&E: After IT, retail was considered to be the next sunrise sector of the Indian economy. But the slowdown came down hard on the sector and wiped out many hopes and promises. Do you still claim that Indian retail will bloom?
N. P. Singh (NPS):
linkages that retail has with other sectors, and the widespread impact of this sector on the economy in question. India is no exception. But organised retail still holds a miniscule portion of the overall sector in India, so it would be early to claim that a boom will occur. But then, yes, post-slowdown, there appears to be great business opportunities mushrooming in the Indian retail industry as well.

B&E: Talking about new business opportunities, there are foreign brands that are making news in the Indian retail landscape. Are we betting big here?
NPS:
The franchisee model presents very strong business opportunities, be it domestic brands or international. But of course, with the global (and Indian) economy bouncing back, foreign brands are increasingly looking to tap the pots of riches that Indian consumers are willing to present. Over the coming quarters, there will be many more foreign brands that will set up shop in India through the franchisee route. Big opportunities await Indian retail in this respect.