Thursday, October 25, 2012

Superwoman of Group Buying

Flaming enthusiasm, backed by horse sense and persistence, is the quality that most frequently makes for success. Mrs. Anisha Singh, founder and CEO, Mydala.com, knew this well when she started the enterprise in December 2009. Her concept to start a group e-shopping by launching Mydala.com is today one of the leading web portals that offer immense opportunity to its customers to shop with ease while saving the big buck. With a Masters degree in political communication and an MBA in information systems from American University, Washington DC., Mrs. Singh, at just 21, joined the Clinton administration at the National Women’s Business Association. Here she helped women entrepreneurs raise funds for innovative women-led businesses. She then worked at Centra Software in Boston before returning to India and establishing Kinis (Software) Solutions, a provider of customised e-learning solutions to clients across US and India. “I was travelling back and forth for my first business, but after a period of time, my presence was not required 24x7 as things started to settle down and were taken care of by a management team. It was then that I started to think about what else I can do,” says Mrs. Singh, who feels that Indians have entrepreneurship inherent in them as is proved by the large number of hotels and motels being run by Indians throughout the world. Then Mydala.com happened.

She says, “I was working for 18 hours every day while setting up Mydala. In fact, I was in office till 10 pm before going to the hospital at 2 am to deliver my baby and attended my first business call after only four hours. I was back in office just 10 days after becoming a mother.” The hard work was worth it. Mydala.com is today one of the leading names in the realm of group buying. It currently has associations with 2000 plus merchants across Delhi, Mumbai, Bengaluru, Chandigarh, Kolkata, Chennai, Pune, Ahmedabad and Hyderabad and has created savings for users to the tune of over INR 2 crore till date, she says. It offers deals from restaurants, saloons and spas and a host of other services at discounts ranging from 40 to 90 per cent. Just within two years of its launch from Delhi, it has a remarkable subscriber base of around one million. Click here to read more...

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