Thursday, November 01, 2012

Persistent Performance Partnership

Q. What should CEOs do to ensure HR of their support in carrying out these functions smoothly?

A. First, they should start treating HR as a partner. They should give them the platform to speak on behalf of employees at the executive level and involve them in the business strategy and other important decisions that are taken in the company.

CEOs should also invest in the HR team to build themselves. In IT companies, usually all investments are made in training the technical people and there remains a want of efforts in helping people in the HR department.

Sometimes, HR team also needs exposure; they need to attend conferences and participate in business forums. A CEO should encourage them when they approach him with such requests. It is essential to understand that HR is not a support function and they are the business partners that help in meeting business goals.

Q. Do you think that the IT industry has fully explored the HR potential?
A. People are the real assets of IT companies and the company’s competency depends on the people they have. It is essential to recognise the importance of a good team and it is only good HR that can take care of the resources. Thus, we give a lot of importance on HR operations and invest in employees.

Q. How can the CEO assist HR in building the employer brand?
A. The CEO must assist HR in terms of creating an employer brand. At Persistent Systems, the HR team has a lot of ideas on how they can help. Mostly, they need encouragement and investment.

As far as the company’s overall brand strategy is concerned, the HR plays an integral part in it. The CEO should work along with the HR and provide it with whatever it needs to help the company develop a good brand within the employee community, and even outside the company.  Click here to read full interview...

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