Tuesday, October 30, 2007

Microsoft sizes up!...adopts the low cost route in India

The PC will include Windows, Encarta, Student 2007 & specialised education solutions from a host of key technology partners. Apart from the budget PC, Microsoft has also announced the launch of Microsoft sizes up!...MSN IQ Beta Education Channel. Through this channel, students will be able to access their curriculum on the Internet, avail online tutoring & coaching for competitive exams & also get access to referencing & online counseling. Initially, Microsoft would roll out its budget PCs & education channel in Bangalore & Pune, later on the programme will be launched throughout India. “It is imperative for technology to be relevant & accessible. Only when we meet these criteria, will the adoption of technology grow exponentially. And this is exactly what we seek to deliver through Microsoft ’s Unlimited Potential,” says Ravi Venkatesan, Chairman, Microsoft India.

Well, through its recent educative initiatives, Microsoft is surely trying to indicate its seriousness towards the Indian market. However, it is evident that the sole aim of Microsoft is to extend its market reach & its concerns about India are (as always) inspired by moolah.
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Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative