Tuesday, October 23, 2007

Michael Dell-II!

Michael Dell is back to revive the company he built 23 years ago; & is beginning to undertake some desperate measures. In a sense, this sequel reminds us of the recent Hollywood entertainer Ocean’s HP ACER LENOVO TOSHIBA DELL13, whose tagline reads, “What are the odds of getting even? 13 to 1.” Of course, the Dell sequel has just one central protagonist. Sure enough, Dell would love to get even, with all analysts & investors who wish to write his company off . And most urgently, with Mark Hurd & HP, who are, in fact, proving Dell’s detractors right! But then, what are Dell’s odds of getting it right?

While industry watchers would be hard pressed for an accurate, logical answer to that one, Dell, of course, is moving on. It began with a 10% reduction of workforce (8,800 personnel) in May. More interestingly though, Dell has sacrificed its steadfast allegiance to the ‘Direct Selling’ model (which it pioneered). The company first started retailing its models at Wal-Mart stores in Canada. “The indirect (retail) approach in the region will come sooner in some countries & later in others,” says Paul-Henri Ferrand, President, Asia Pacific South, Dell.

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Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative


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