When Delhi let Bhangra be...
At 15 years of age, the man had already recorded
his first song. Soon after, like all rap/hip-hop artists of repute, he too served time (for armed robbery and drug distribution). And also like all other rap/hip-hop artists, Akon emerged from the slammer inspired and ready to conquer the world! Unleashing singles like Lonely and Belly Dancer (Banaza) Akon ensured his first album Trouble (2004) went Platinum. His second album Konvicted released in November 2006, and is still topping the charts. And on October 6, 2007, India’s capital city, usually starved of international acts, was offered the rare treat of seeing the man himself, Akon, perform live!
The largest selling international artist in India, Akon was also awarded a Double Platinum Disc by the MD of Universal Music Group, Mr. Rajat Kakar on October 6. Said Kakar, “Akon has been a rage with music lovers and has recorded maximum sales for Universal Music across Asia.”
The concert was a huge success with over 7,500 persons coming in to see Akon in the flesh. It started out with a popular Punjabi number played especially for the Delhi crowd. The concert was presented by HDIL in association with Delhi Times, VH1 and Reliance Mobile and was produced by Oranjuice Entertainment.
People went crazy trying to catch a glimpse of the world famous Senegalese-American hip-hop star. He spoke about how he believes in money, power and respect. “I initially hated Hip Hop… it seemed kind of weird,” said Akon. Yet today India loves hip-hop thanks to artists like Akon…
At 15 years of age, the man had already recorded
his first song. Soon after, like all rap/hip-hop artists of repute, he too served time (for armed robbery and drug distribution). And also like all other rap/hip-hop artists, Akon emerged from the slammer inspired and ready to conquer the world! Unleashing singles like Lonely and Belly Dancer (Banaza) Akon ensured his first album Trouble (2004) went Platinum. His second album Konvicted released in November 2006, and is still topping the charts. And on October 6, 2007, India’s capital city, usually starved of international acts, was offered the rare treat of seeing the man himself, Akon, perform live!The largest selling international artist in India, Akon was also awarded a Double Platinum Disc by the MD of Universal Music Group, Mr. Rajat Kakar on October 6. Said Kakar, “Akon has been a rage with music lovers and has recorded maximum sales for Universal Music across Asia.”
The concert was a huge success with over 7,500 persons coming in to see Akon in the flesh. It started out with a popular Punjabi number played especially for the Delhi crowd. The concert was presented by HDIL in association with Delhi Times, VH1 and Reliance Mobile and was produced by Oranjuice Entertainment.
People went crazy trying to catch a glimpse of the world famous Senegalese-American hip-hop star. He spoke about how he believes in money, power and respect. “I initially hated Hip Hop… it seemed kind of weird,” said Akon. Yet today India loves hip-hop thanks to artists like Akon…
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Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
