There was a time when anything western was hip with advertisers, now everything Indian rocks for them
This is the time when India and Indians are taking a lot of self pride. Our economy, growing at above 9% per annum, is at present in a booming state and people are realising that India is a land of opportunity. All this is also getting reflected in our ads, for advertising is nothing but a projection of the society. Even earlier, we’ve had social awareness campaigns running. Remember, ‘Mile Sur Mera Tumhara’? – that was 15 years back. We’re not selling India through ads and if that is the image which is coming across, then it is completely unintentional. It’s the general mood that is getting reflected through ads today.
Portfolio
They have something for everyone. It is this right fit that has helped Nokia emerge as a market leader in the Indian telecommunications landscape
As the market leader, Nokia’s strategy
has always been to offer one of the most comprehensive product portfolios that caters to the budget, lifestyle and aspirational needs of all segments of the market. Since mobility appeals differently to different segments of the market, Nokia recently undertook a consumer study to gain insights into the drivers for mobility. The study, categorised Nokia’s product portfolio into four key segments: Live, Connect, Achieve and Explore. The categorisation of mobile devices has allowed us to bring efficiencies within our product portfolio, and create the right value proposition for consumers.
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Source : IIPM Editorial, 2008
This is the time when India and Indians are taking a lot of self pride. Our economy, growing at above 9% per annum, is at present in a booming state and people are realising that India is a land of opportunity. All this is also getting reflected in our ads, for advertising is nothing but a projection of the society. Even earlier, we’ve had social awareness campaigns running. Remember, ‘Mile Sur Mera Tumhara’? – that was 15 years back. We’re not selling India through ads and if that is the image which is coming across, then it is completely unintentional. It’s the general mood that is getting reflected through ads today.
Portfolio
They have something for everyone. It is this right fit that has helped Nokia emerge as a market leader in the Indian telecommunications landscape
As the market leader, Nokia’s strategy
has always been to offer one of the most comprehensive product portfolios that caters to the budget, lifestyle and aspirational needs of all segments of the market. Since mobility appeals differently to different segments of the market, Nokia recently undertook a consumer study to gain insights into the drivers for mobility. The study, categorised Nokia’s product portfolio into four key segments: Live, Connect, Achieve and Explore. The categorisation of mobile devices has allowed us to bring efficiencies within our product portfolio, and create the right value proposition for consumers.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
