A whole new world of cinema that never existed before for the Indian movie buffs has now come alive. UTV’s World Movies and NDTV Lumière are ready with their goodies to quench your thirst for this new genre of foreign language films. By SURBHI CHAWLA
When Dilshad Master, COO, UTV Entertainment
Television Ltd., visited the Cannes Film Festival in May 2007, she thoroughly enjoyed watching the more than 3000 movies from across the globe that were screened at the event. Her only disappointment was with the fact that “India gets to see only movies made in Bollywood or Hollywood, which is such a pity, as there are such great movies being made in the world and we don’t get to see them,” she avers. And that’s when Dilshad got the idea of bringing foreign movies to Indian shores. She started working on the concept in April 2007. And the fruits of ten months of hard toil were indeed sweet when on February 3, 2008, World Movies, the world cinema channel of UTV Entertainment Television, went on-air (albeit with a soft launch).
Patrons of this kind of international cinema – till now – were totally at the mercy of film festivals, to see great French, Italian, Latin or let’s say, feature films in myriad languages, other than English & Hindi (or regional languages for that matter!). And the floodgates have only just about begun to open. Apart from UTV, another Indian media house – NDTV – is buoyant on the potential of bringing videshi films into India. Through its new venture NDTV Lumière (collaboration between NDTV Imagine, Manmohan Shetty and Sunil Doshi), the group seeks to premiere the best of world cinema in Indian multiplexes, immediately following their worldwide release. The films would then be made available through home videos or in the pay-per-view format, and will finally make it to their soon-to-be launched channel, NDTV Lumière.
When Dilshad Master, COO, UTV Entertainment
Television Ltd., visited the Cannes Film Festival in May 2007, she thoroughly enjoyed watching the more than 3000 movies from across the globe that were screened at the event. Her only disappointment was with the fact that “India gets to see only movies made in Bollywood or Hollywood, which is such a pity, as there are such great movies being made in the world and we don’t get to see them,” she avers. And that’s when Dilshad got the idea of bringing foreign movies to Indian shores. She started working on the concept in April 2007. And the fruits of ten months of hard toil were indeed sweet when on February 3, 2008, World Movies, the world cinema channel of UTV Entertainment Television, went on-air (albeit with a soft launch).Patrons of this kind of international cinema – till now – were totally at the mercy of film festivals, to see great French, Italian, Latin or let’s say, feature films in myriad languages, other than English & Hindi (or regional languages for that matter!). And the floodgates have only just about begun to open. Apart from UTV, another Indian media house – NDTV – is buoyant on the potential of bringing videshi films into India. Through its new venture NDTV Lumière (collaboration between NDTV Imagine, Manmohan Shetty and Sunil Doshi), the group seeks to premiere the best of world cinema in Indian multiplexes, immediately following their worldwide release. The films would then be made available through home videos or in the pay-per-view format, and will finally make it to their soon-to-be launched channel, NDTV Lumière.
