While industry watchers would be hard pressed for an accurate, logical answer to that one, Dell, of course, is moving on. It began with a 10% reduction of workforce (8,800 personnel) in May. More interestingly though, Dell has sacrificed its steadfast allegiance to the ‘Direct Selling’ model (which it pioneered). The company first started retailing its models at Wal-Mart stores in Canada. “The indirect (retail) approach in the region will come sooner in some countries & later in others,” says Paul-Henri Ferrand, President, Asia Pacific South, Dell.
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Source: IIPM Editorial, 2006
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