The Herald-Tribune of Sarasota

Reporting by The Herald-Tribune of Sarasota, which interviewed hundreds of voters who called the paper to report problems at the polls, strongly suggests that the huge apparent undervote was caused by bugs in the ES&S soft ware. About a third of those interviewed by the paper reported they couldn’t even find the congressional race on the screen. This could conceivably have been the result of bad ballot design, but many of them insisted that they looked hard for the race. Moreover, over 60% of those interviewed by The Herald-Tribune reported that they did cast a vote in the congressional race – but that this vote didn’t show up on the ballot summary page they were shown at the end of the voting process.

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Source:- IIPM Editorial

An IIPM And Management Guru Prof. Arindam Chaudhuri’s Initiative

it’s not enough being a good candidate

The fact is that it’s not enough being a good candidate, just as much as the fact t h a t it’s not enough simply being a good product. You need to know your marketing extremely well to make it successful. The electoral marketing battle has to include all the tips and tricks strategically used while marketing products and services. From celebrity endorsements to malicious and attacking comparative marketing, direct mailers to internet campaigns, from emotional speeches to kissing underprivileged children, you need to do it all – and it doesn’t come cheap. That’s the price of democracy. The making of a President is actually nothing but the “Marketing of the President”.

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Source:- IIPM Editorial

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Kids do not make the purchase decisions

Refer to the story ‘Assertive & Confident’ focusing on kids as customers today; while I appreciate the fact that kids wield a great influence on their parents and other decision makers, I would disagree on terming kids as the ultimate ‘customer’ per se (barring products for kids). The story would have been more value-adding had the article provided figures of the number of households with kids and a socioeconomic classification of the same. That would have provided readers with more matter to understand the influencing markets. However, I would also complement the initiative that yes, the trend of focusing on kids is quite loud and visible across various media vehicles, but not as customers as I’ve already pointed out, but the focus perhaps, is to acccentuate the influence of kids over decision making.

D K Prasad, Bangalore

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Source:- IIPM Editorial

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