Fun@Marketing - Marketing samaritans

The National Final of BMW Golf Cup International 2011 held at the DLF Golf and Country Club, Gurgaon was a huge success and its winners will participate in the World Final of the BMW Golf Cup International 2011 which is scheduled to be held in Singapore starting March 5, 2012. An exclusive, invitation-only event, the BMW Golf Cup International 2011 is an amateur golf tournament series designed for customers, prospects and opinion leaders and provides the right mix for an exclusive social interaction. India is one of 50 participating countries at the World Final of BMW Golf Cup International 2011 which is a global series with 1,000 qualifying tournaments involving 100,000 players. The BMW Golf Cup International 2011 has three categories, A (for handicaps up to 12), B (for handicaps 13 – 28) and Ladies Category (for handicaps up to 28). The winners, runners-up and second runners-up of the individual handicap categories qualify for the National Final. The winners in each of the three handicap categories in the National Final qualify to take part in the World Final of BMW Golf Cup International 2011. During the tournament, participants also had the opportunity to win the Hole-in-one offer and win a three night / four day leisure trip to New Zealand. Hole-in-one is an extraordinarily tempting offer, but one that most pros have yet to take up. Phew! Marketing with a human touch indeed.

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Source : IIPM Editorial, 2011.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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