IIPM

Friday, May 18, 2007

All Cargo is rapidly scaling up operations

Despite big growth, AllCargo does not seem to have much of a public face. Why have you remained reticent in your advertising?

One of the main reasons why our competitors like Blue Dart are known more because they follow a more B2C type business model, where they need to create a brand for the consumers to take note. So when you create a brand for the customer, then you need yourself to be seen through advertisements and brand building on a much larger scale. But we are in the B2B business; where positioning is more towards corporate customers, someone who is an exporter or an importer. We actually don’t need to be found across the country. We do the marketing and advertisements through media, which connects us with our customer. Besides that, we are also in the public domain over the last 6-8 months.

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Source:- IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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Friday, May 04, 2007

5% own 75% – And Hugo hates it!

The news is that the Venezuelan President Hugo Chavéz’s interface with socialism

has now progressed from anti- Americanism to domestic land reform. But his land reforms move has faced widespread criticism from the West. How much is true?

Jacobo Arbenz’s 1954 attempts in Guatemala and Salvador Allende’s 1970-73 attempts in Chile, to initiate land reforms, met with Washington’s ire and CIA sponsored coup. But the fact is that Chavéz treads cautiously, learning steadily from history. The ‘Law on Land and Agricultural Development’ was enacted in November 2001, after which the government seized land from the biggest private estates before redistributing it among the landless. Since 2001, the government has seized more than 2 million hectares of land under the agrarian reform programme.

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Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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Wednesday, April 18, 2007

Nike’s . t! But the race isn’t over!

Certainly not! The sluggish 2% growth in its largest market – the US (accounting

for 38.5% of its global sales), is just one among many problems, just as Margaret Mager, Analyst, Goldman Sachs disclosed exclusively to B&E, “A slowdown in US revenue growth, input cost increases, rising overhead & rising inventory levels present the greatest near-term risk to results.” And worse enough, amongst 100 new stores that Nike is planning by 2010, 50% will be in the US! Also it’s worrying that the 3% increase in global profits and 2% increase in future orders are owed to changes in currency exchange rates. Innovation & product development, however, have been the mainstay for the behemoth and with its new products (like the $175 Air Force 25 shoe, I-Pod-synced running shoes & mixed blend T-shirts), it has managed to capture 34% of the branded athletic global footwear market just as Mark Parker, CEO & President, Nike Inc. feels, “We had a strong third quarter. We continue to grow because we’re innovative.”

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Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Friday, April 13, 2007

A whole lot of gas

The biggest concern of 21st century, which is terrifying the world, has been global warming. Green house effects due

to emission of gases like carbon dioxide, methane, and nitrous oxide are having devastating implications on the climate. Surprisingly, Indian agriculture has been unknowingly committing the uncompromising mistake of methane and nitrous oxide emissions; and even has huge contributions towards global warming. Research done by Division of Environmental Sciences, Indian Agricultural Research Institute (IARI) in 1994, New Delhi, India, stated that agriculture is responsible for 12.5% of greenhouse emissions globally; and just methane and nitrous-oxide have 15 and 5% contribution towards global warming.

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Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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